Beacon Dental Care
Role: Lead Designer, Photo Editor (Agency Collaboration)
Summary
Beacon Dental is a state-of-the-art family and cosmetic dental practice located in Dexter, Michigan. Their mission is to provide a family-friendly environment that provides a memorable dental experience for families. My job was to bring attention to their new Beacon Care membership program through a digital ads, a billboard, and a landing page leading to their site. I also helped in adding motion graphics for a commercial ad video promoted through social media.
CHALLENGE
The challenge was to provide a unique experience for new potential patients and drive them to become members through any of the new special membership programs.
APPROACH
The approach focuses on a series of digital and print ads to advertise their new membership rates and their services. A digital approach would reach a vast audience looking for dental care in the area.
RESULTS
The campaign brought in 20 brand new members that month for the company. This was a huge improvement for the company in the small town they were in.
Landing Page
Billboard Ad
Digital Ads
The digital ads were used to boost their SEO presence whenever people searched for dental care plans for themselves and their families. The goal was to have Beacon Dental be the first thing people can recognize in any search for dental care. These ads helped the company grow in sales by 10 % in the month of December. It conveyed the idea of clarity and cleanliness with the brand.