Queens Corner Branding
Role: Lead Designer (Freelance)
Summary
Queen's Corner is an upcoming online jewelry store specializing in fashion accessories and jewelry for women. Their mission is to help working-class women feel like royalty and queens through a variety of special jewelry, handbags, shades and other fashionable items. In order to reach the right audience, we crafted a simple and clean logo that represented a community of high class, elegant, hard-working people who want to feel special.
CHALLENGE
The challenge is balancing luxury and uniqueness by creating a brand that's scalable for high-end accessories. The goal is to create a cohesive and memorable experience across all touchpoints that communicates sophistication, trust, and emotional connection with the customer.
APPROACH
First we must understand the story of the brand, its target audience, and aesthetic values. From there, we can create visuals that convey quality, emotion, and identity through logo, packaging, and all digital platforms that can compete in an oversaturated market.
RESULTS
The brand launch received a radiant response from its customers. Their presence across all platforms generated a great boost in sales within the first month of opening.
