Wealthtea Branding
Role: Lead Designer & Motion Designer (Freelance)
Summary
Wealthtea is a nationwide health insurance brokerage that provides affordable health and financial benefits to families, individuals, and business owners. I had the privilege of creating the brand and marketing material for their launch in 2025. Searching for the best plans for your family should be an easy and strategic experience for everyone, and the brand should provide a welcoming environment for these circumstances.
CHALLENGE
The challenge was to create a balance between trust, clarity, and empathy. The visuals must make complex health concepts seem easy to understand to the untrained ear.
APPROACH
The approach focuses on building trust through clean and professional visuals,
clear communication, and a human-centered tone that connects financial protection with overall well-being
RESULTS
The brand package resulted in a cohesive visual identity that highlights the connection between health and financial well-being.
This helps the brokerage stand out and attract more clients.
Mood Board
Brand Guideline
Testimonials
"Working with Rashad has been an absolute pleasure. He is very knowledgeable in graphic design, motion graphics, and video. His work is top-of-the-line and he is very professional. I look forward to working with him again. " - Ashley Bailey CEO of Wealthtea