Step Together Family Care
Role: Lead Designer (Freelance)
Step Together Family Care provides care and hospitality for elderly in their homes or wherever they are located in the southern region of Florida. They needed an identity for the company and an online presence, and so they knew I was the best person for the job.
Colors play an essential part in the logo and branding. Blue and green work well with each other to create the idea of security. The orange is the highlight color to give the feeling of warmth and happiness. The curvy design elements feed off from the logo, and it gives off the impression of equality and freshness. The deliverables I helped them with were a logo, stationary, logo animation, social media graphics and currently working on a video promo for them.
CHALLENGE
The challenge was to craft a mixture of professional trust, warmth, and care for seniors and their families. The brand must feel safe and convey comfort, reliability, and a sense of community.
APPROACH
We start by understanding the residents' needs, emotional values, and family expectations. Crafting the visual identity should feel welcoming and trustworthy through soothing colors, clear typography, and compassionate imagery.
RESULTS
The brand package resulted in residents putting their trust in the hands of the experts of the staff. They can feel cared for while being a part of a community that is recognizable and reliable.
