Melodic Stepping Experience, Inc.
Role: Lead Designer, Motion Graphics (Freelance)
The Melodic Stepping Experience, Inc., is a prestigious stepping organization at Florida A&M University. They had the vision to attract more students by re-branding with a modern look in the new year.
It was fairly difficult condensing all of these concepts into one logo, so I decided to design the it in the form of an emblem. Orange was their color they used for everything, and I didn't stray away from using it. The website was mobile focused due to the fact that students normally check their phones for sites first.
CHALLENGE
The challenge was to capture the energy, rhythm, and emotion of movement while maintaining a clear, versatile identity based on their previous branding.
APPROACH
The approach focuses on expressing movement and emotion through medieval visuals, vibrant colors, and fluid typography. The identity reflects the energy of dance, the movement of an owl, the strength and protection of a knight, and the beauty of a woman with an afro.
RESULTS
They had an onboarding meeting with their new look, which resulted in almost 50 people attending, and 20 new members who signed up and wanted one of the cool shirts designed with the new logo.
Previous Logo
New Logo
After the rebrand, we crafted an animated logo transition from the old logo to the new logo.
Website
Testimonials
"One of the most professional and PATIENT people I have worked with. He didn’t miss a beat when it came down to his process. He will take your idea and make it more than a reality!" - Andrew Thompson | Director of Operations at MSE, Inc.