WeFit Clothing
Role: Lead Designer (Freelance)
WeFit is an athletic apparel company that caters to couples who love to work out together. They came to me in search of a branding package that represented their values and their products. The owner and I set up meetings over a two-month span to brainstorm what ideas and visuals they needed. Their brand focuses on creating a special bond between couples by giving them the opportunity to look like a unit with matching shirts or apparel.
CHALLENGE
We must balance dual identities—capturing the strength and individuality of each partner while presenting a unified, cohesive brand. The challenge lies in blending athletic energy with romantic connection, ensuring the visuals feel bold yet inclusive, gender-neutral yet expressive, and appealing to diverse couples.
APPROACH
We would develop a visual direction that balances unity and individuality—creating a system where colors, typography, and graphics feel strong, modern, and energetic, yet flexible enough to represent both partners. We would craft a brand voice that highlights connection, motivation, and shared goals.
RESULTS
The launch of the company brought 100 new orders within the first week. Couples loved the idea of presenting themselves as a unit that believes in fitness. It created an incentive in an untapped market.
Brand Imagery
Digital Ads
